Red Bull Music and Tall Racks Records present “Lift As You Rise”: a collaborative project focusing on uplifting artists across South Africa. This project comprises of Nasty C, Tellaman, Gemini Major, Rowlene, Lastee and Zino D who spent a week in the Red Bull Music Studios Cape Town.
Throughout the week they produced multiple open tracks which incorporate verses from the collective artists excluding 16 bars that allow for aspiring artists out there to add their verses and thus completing the track.
The project calls out individual musicians that can contribute to the songs and add their part.
Once they upload set tracks on their respective platforms with the correct tags, Red Bull Music and Tall Racks will select the best artists. They will be flown into the Red Bull Music Studios Cape Town where songs will be recorded culminating in complete tracks released to the public. With every step of elevation, the respective artists take, it is paramount for them to give wings to other artists.
Mzansi’s hip-hop artists are climbing the ladder of success with the support and mentorship of hip-hop collectives. This phenomenon brings to life a gripping narrative that the local hip-hop space is overloaded with inherent quality and talent. With this in mind, Red Bull Music and Tall Racks Records have joined forces to form ‘Lift as You Rise’, a music project that is aimed at uplifting artists across South Africa and subsequently catapult them into success.